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Google's DoubleClick ad deal under review in Canada[http://www.PoliticsWatch.com Updated 12:45 p.m., September 19, 2007]

Canada has joined the U.S., the EU and Australia in examining Google's takeover of DoubleClick. 

OTTAWA  — EXCLUSIVE: Google's takeover of web ad supplier DoubleClick is being reviewed by Canada's Competition Bureau, PoliticsWatch has learned. 

The Competition Bureau of Canada confirmed to PoliticsWatch Wednesday that it is examining the merger. The Google merger is also being reviewed in other countries. 

"We're aware of it and we are looking into that merger," Pamela Wong, a spokesperson for the Competition Bureau, told PoliticsWatch. "We're examining it."

However, because of confidentiality provisions under the law, the Competition Bureau won't offer specifics about its review of Google's DoubleClick deal.

"We have the authority to review any merger that we feel is necessary," Wong said. "Any time a company exceeds the monetary thresholds they have to let us know about it."

Under most reviews of mergers the Competition Bureau would gather documents from both parties, contact industry experts and conduct interviews with competitors and suppliers.

"Our end goal is to determine whether any merger would result in a substantial lessening or prevention of competition." Wong told PoliticsWatch. 

Canada has joined the U.S., the European Union and Australia in examining the merger. The Australian Competition and Consumer Commission, the European Commission and the U.S. Federal Trade Commission are all reviewing the Google takeover and its impact on the Internet advertising market. 

For its part, Google has been using its online public policy blog to defend online ad industry consolidation. This includes one blog posting with the Orwellian headline "More online ad acquisitions = more competition."

List of Other Recent Online Ad Mergers*

> April 30, Yahoo announced its intent to acquire Right Media, an online advertising exchange, for $680 million. 

> May 16, AOL announced its plans to acquire ADTECH AG, an online ad-serving company, for an undisclosed amount. 

> May 17, WPP Group announced its planned acquisition of online advertising company 24/7 Real Media for $649 million. 

> May 18, Microsoft announced its planned acquisition of aQuantive, an online advertising firm, for $6 billion. 

> July 24, AOL announced its acquisition of TACODA, an online behavioral targeting advertising network, for an undisclosed amount. 

> July 26, Microsoft announced that it has agreed to acquire online advertising exchange AdECN Inc. for an undisclosed amount. 

*Source: Google

:  Related Links

> Canadian privacy commissioner probes Google

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