Google's DoubleClick ad deal under
review in Canada[http://www.PoliticsWatch.com Updated 12:45 p.m., September
|Canada has joined the U.S., the EU and
Australia in examining Google's takeover of DoubleClick.
OTTAWA — EXCLUSIVE:
Google's takeover of web ad supplier DoubleClick is being
reviewed by Canada's Competition Bureau, PoliticsWatch has
The Competition Bureau of Canada confirmed to
PoliticsWatch Wednesday that it is examining the merger. The Google
merger is also being reviewed in other countries.
"We're aware of it and we are looking into that merger," Pamela
Wong, a spokesperson for the Competition Bureau, told
PoliticsWatch. "We're examining it."
However, because of confidentiality provisions under the law, the
Competition Bureau won't offer specifics about its review of Google's
"We have the authority to review any merger that we feel is
necessary," Wong said. "Any time a company exceeds the monetary thresholds they have to let us know about it."
Under most reviews of mergers the Competition Bureau would gather documents from both parties,
contact industry experts and conduct interviews with competitors and
"Our end goal is to determine whether any merger would result in a substantial lessening or prevention of
competition." Wong told PoliticsWatch.
Canada has joined the U.S., the European Union and Australia
in examining the merger. The Australian Competition and Consumer
Commission, the European Commission and the U.S. Federal Trade Commission are all reviewing the Google takeover and its impact on the Internet advertising market.
For its part, Google has been using its online public
policy blog to defend online ad industry consolidation. This
includes one blog posting with the Orwellian headline "More online ad acquisitions = more competition."
List of Other Recent Online Ad Mergers*
> April 30, Yahoo announced its intent to acquire Right
Media, an online advertising exchange, for $680 million.
> May 16, AOL announced its plans to acquire ADTECH AG, an online ad-serving company, for an undisclosed amount.
> May 17, WPP Group announced its planned acquisition of online advertising company 24/7
Real Media for $649 million.
> May 18, Microsoft announced its planned acquisition of aQuantive, an online advertising firm, for $6 billion.
> July 24, AOL announced its acquisition of TACODA, an online behavioral targeting advertising network, for an undisclosed amount.
> July 26, Microsoft announced that it has agreed to acquire online advertising exchange AdECN
Inc. for an undisclosed amount.
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